| SportBusiness | Rebrand (2023)
As Creative Director at SportBusiness I was hired with the task of creating a Design mentality within the company as well as giving a fresh look and feel to their brand and products. SportBusiness is a fast-paced, startup-minded content hub that works within the Sports Market, working side-by-side with sports organizations around the world to provide them with the intelligence they need to grow. The work carried out in the brand and key products, such as reports, newsletters, and social media, was done after a set of different workshops where we could speak with key stakeholders, clients and investors to understand where SBG should be positioned as a company and how this brand should echo the company ethos. SBG belong to the digital era, and to lead the way for their clients and the industry they must be seen as ahead of the curve and future-facing.